The adtech and programmatic Advertising tracker is comprised of the following sections:

1. •

   Legislation

   1. ◦

      Bills in progress

   2. ◦

      Acts in force

2. •

   Research and consultations undertaken by the UK government

3. •

   Regulatory action by:

   1. ◦

      the Competition and Markets Authority (CMA)

   2. ◦

      the Information Commissioner’s Office (ICO)

4. •

   Industry developments, including:

   1. ◦

      IAB Europe, IAB Tech Lab and IAB UK

   2. ◦

      Data and Marketing Association (DMA)

   3. ◦

      Incorporated Society of British Advertisers (ISBA)

5. •

   Significant cases

6. •

   Consumer challenges

See also Practice Notes:

1. •

   Adtech and programmatic advertising—introduction

2. •

   Adtech and programmatic advertising—data use

3. •

   Adtech and programmatic advertising—legal issues

4. •

   Adtech and programmatic advertising—glossary

5. •

   UK ePrivacy law reform—tracker

Much of the legislative framework applicable to the adtech industry, including eg Assimilated Regulation (EU) 2016/679, the United Kingdom General Data Protection Regulation (UK GDPR) and the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, derives from the EU.

Following Brexit, much of this legislation was retained in the UK