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Alice through the looking glass (camera lens)—Defeating UK trade mark revocation proceedings with evidence of genuine use (Alice v Photogram)

Published on: 16 January 2025
Published by a LexisNexis IP expert

Table of contents

  • What are the practical implications of this case?
  • What was the background?
  • What did the court decide?
  • Case details

Article summary

IP analysis: This case consolidates the existing UK and Court of Justice case law on evidence of genuine use of a trade mark and defending an application for total or partial revocation. Conversely, it also demonstrates the risk that an alleged infringer takes when it must rely solely on a counterclaim for revocation in the face of infringement allegations. Written by Emma Kennaugh-Gallacher, senior professional support lawyer at Mewburn Ellis.

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