Legal News

CAP revises guidance on 'less healthy' food ad restrictions

Published on: 15 January 2025
Published by LNB News

LNB News 15/01/2025

Document Information

Issue Date: 15 January 2025

Published Date: 15 January 2025

Jurisdiction(s): England, Northern Ireland, Scotland and Wales

Article summary

The Committee of Advertising Practice (CAP) has announced plans to revise its guidance on upcoming restrictions for 'less healthy' food and drink advertisements. Following consultation responses, CAP now considers that some parts of the proposed guidance require revision, particularly regarding brand advertising. The updated guidance will clarify that ads may be restricted even without explicit product references if they could reasonably be identified as promoting less healthy products. CAP intends to launch a new consultation on the revised guidance in the coming weeks, aiming to publish the final version in spring, subject to governance processes and consultation with the Secretary of State.

Popular documents