Identifying advertising

Copyright © 2025 LexisNexis
Published by a LexisNexis TMT expert
Practice notes

Identifying advertising

Copyright © 2025 LexisNexis

Published by a LexisNexis TMT expert

Practice notes
imgtext

FORTHCOMING CHANGE: On 24 May 2024, the Digital Markets, Competition and Consumers Bill received Royal Assent, becoming the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and coming partly into force on that date. DMCCA 2024, s 251 (which is not yet in force) will revoke the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, which affects this Practice Note. Once revoked, the provisions presently contained in the CPUTR 2008 will be replaced by Part 4 of DMCCA 2024 (which largely replicates the requirements of the CPUTR 2008). The Advertising Standards Authority is also consulting on necessary updates to the Advertising Codes to reflect DMCCA 2024. The consultation will close on 5 February 2025. See: LNB News 06/01/2025 43. This Practice Note will be updated for this change in due course.

For a detailed comparison of the CPUTR 2008 and Part 4 of DMCCA 2024, see Practice Note: The Digital Markets, Competition and Consumers Act 2024—key provisions from a consumer protection perspective.

The Rules applicable to advertising in the UK are found in both legislation

Powered by Lexis+®
Jurisdiction(s):
United Kingdom
Related legal acts:
Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

Read more

Popular documents

Can we use an algorithm to select prize promotion winners?

Can we use an algorithm to select prize promotion winners?When running a prize promotion there are various mechanics that can be used in selecting the winners. Promoters may choose to run a competition with some degree of skill, or a promotion where winners are chosen at random. The latter category

Promotional marketing and price claims

Promotional marketing and price claimsThis Practice Note covers the rules relevant to promotional marketing and price claims. It covers the general rules that are applicable to most sales promotions, including those relating to the administration of the promotion, safety, suitability and children,

Food advertising

Food advertisingThis Practice Note considers the law and practice applicable to food advertising to consumers, including:•Regulatory regime overview•General considerations regarding food advertising•Health and nutrition claims•Health claims—specific rules•Nutrition claims—specific rules•Advertising

Scotland—the process for applying for sequestration

Scotland—the process for applying for sequestrationSequestration in Scotland is the legal process by which an insolvent debtor’s estate is gathered in, realised and then distributed among their creditors by a trustee appointed for that purpose. The process requires that a formal award of